Daily Herald: Why it’s important to control data in today’s marketing
Business marketers need access to the data their business creates and may want to have control of the data, rather than relying on third party entities for the data.
Business marketers need access to the data their business creates and may want to have control of the data, rather than relying on third party entities for the data.
In this digital age, marketers have more data to work with than ever before.
As marketing executives, we need to take responsibility for clear, effective communication with our agency partners