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Why it’s important to control data in today’s marketing

by Scott East | Sep 10, 2019 | Press, Uncategorized

Read my full article published on all the publications listed below.   Press Publications   martechseries.com franchising.com businesspress.vegas heraldextra.com salestechstar.com alisterpaine.com citizentribune.com...

MSIGHTS wins MarTech Breakthrough Award

by Scott East | Aug 19, 2019 | Press

I am very proud that MSIGHTS won the MarTech Breakthrough Award from Tech Breakthrough for “Best Marketing Campaign Management Solution.”

MarTech Interview with MarTech Series

by Scott East | May 30, 2019 | Press

As technology gets better, and friendlier within the overall ecosystem, marketers will be able to focus the majority of their time on human-driven decisions.

MSIGHTS Named Finalist For ClickZ 2019 Marketing Technology Award

by Scott East | Mar 4, 2019 | Press

  The awards are presented by ClickZ, an online publication for digital-marketing and online-advertising professionals. MSIGHTS is a finalist for our partnership with our client SAP, along with Adobe and Ogilvy, in the category of “Best Use of Marketing...

Daily Herald: Why it’s important to control data in today’s marketing

by Scott East | Feb 28, 2019 | Press

Business marketers need access to the data their business creates and may want to have control of the data, rather than relying on third party entities for the data.

Promotion World: 4 Ways Marketers Can Ensure They Learn The Right Lessons From Data

by Scott East | Feb 22, 2019 | Press

In this digital age, marketers have more data to work with than ever before.

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