Becoming an effective data-driven organization is a discovery process. At MSIGHTS, we often see people take a quick-fix mentality.
If your goal is to become a more effective data-driven marketing organization, then you will need to operationalize data management.
Without a comprehensive maintenance plan, your data moving forward will not have the value and reliability needed for future analysis.
So how exactly do you generate great data? By intentionally establishing data governance and quality.
Even some veteran data-driven marketing organizations stop short of fully operationalizing their data management.
If you want to be an effective data-driven marketing organization, you must operationalize your data management.