The real ROI comes when organizations take the time to ask what problem they want to solve, and then work through a roadmap of implementing steps and procedures to solve that problem.
We’ve unpacked MSIGHTS’ roadmap to successful data implementation over the last few weeks, including:
- Plan your data implementation strategy.
- Secure stakeholder engagement.
- Establish data governance and quality.
- Map data operations.
- Customize reporting and analysis.
As you move through this process, keep in mind these key takeaways:
- It’s not a project. It’s go-forward operations.
- Focus on small wins. They drive momentum.
- Communicate and evangelize, but don’t hype.
Remember, only when all those pieces and people are in place can you activate the data, using it effectively and efficiently to empower marketing decisions and increase ROI.
If you think MSIGHTS might be able to help you with your discovery process, we hope you’ll get in touch with us. Keep checking back as we continue to share more insights to help marketers make great decisions.