If your goal is to become a more effective data-driven marketing organization, then you will need to operationalize data management. One step in doing that is to develop a reporting approach that is tailored to your specific business needs.
As part of MSIGHTS’ roadmap to successful data implementation, we help clients map out the 4 C’s of data reporting and analysis:
Cleanliness: Clean, organized data delivers better reports.
Cuts: Create different analysis/report views.
Cadence: Determine reporting and analysis frequency.
Communication: Open dialogue with stakeholders and agencies.
To establish these 4 C’s, you’ll need to ask yourself the following questions:
What reporting frequency will you need? (Cadence)
Which analytical views will bring value to your organization? (Cuts)
How will your data be cleansed and organized to ensure quality reports? (Cleanliness)
How will you maintain open dialog and clear contractual expectations with all stakeholders? (Communication)
Remember, being an effective data-driven organization goes beyond adopting a project. It’s a major change in how marketing is organized, how it operates and how it is executed. It requires a clear plan for integration and transformation, which includes establishing reporting and analysis standards.
While this post rounds out our five key areas on our data implementation road, check back next week for the key learnings and takeaways, so that you can become an effective data-driving marketing organization.