Cuttlefish are the modern marketers of the ocean. Like the most successful marketing executives, they are proactive and agile. They have incredible camouflaging abilities, but unlike chameleons that merely change colors to blend into their environment, cuttlefish use their abilities to go on the offensive. To succeed and thrive, modern marketers must embrace these same traits.
The Cuttlefish Marketer is a compelling explanation of the evolutionary shift from the lumbering marketing strategies of old to the nimble, real-time techniques necessary in today’s fast-paced, ever-changing business climate. Written with fellow MSIGHTS Co-Founder Ivan Aguilar, Scott redefines the five essential traits you must have to make the shift from old-school marketer to modern marketer.
By adopting the evolutionary attributes of the cuttlefish, you can maximize your marketing success, ensuring your business or product stays relevant in the modern world.