THOUGHTS 3 Takeaways from the Data-Driven Discovery Process by Scott East | Aug 9, 2019Becoming an effective data-driven organization is a discovery process. At MSIGHTS, we often see people take a quick-fix mentality. read more How to Customize Data Reporting and Analysis by Scott East | Aug 9, 2019If your goal is to become a more effective data-driven marketing organization, then you will need to operationalize data management. read more How to Ensure Ongoing Quality Data by Scott East | Aug 9, 2019Without a comprehensive maintenance plan, your data moving forward will not have the value and reliability needed for future analysis. read more The Key to Generating Great Data by Scott East | Aug 9, 2019So how exactly do you generate great data? By intentionally establishing data governance and quality. read more The Critical Support Every Data-Driven Marketer Needs by Scott East | Aug 9, 2019Even some veteran data-driven marketing organizations stop short of fully operationalizing their data management. read more How to Plan Your Data Implementation Strategy by Scott East | Aug 9, 2019If you want to be an effective data-driven marketing organization, you must operationalize your data management. read more 3 Truths Effective Data-Driven Marketers Know by Scott East | Aug 9, 2019Many organizations may think they are data-driven because they collect and report the data they have. read more The Mistake Nearly Every Data-Driven Marketer Makes by Scott East | Aug 9, 2019Becoming an even more effective data-driven marketing organization can be a complex transformation. read more Can You Communicate Like a Cuttlefish? by Scott East | Jan 1, 2019As marketing executives, we need to take responsibility for clear, effective communication with our agency partners read more Do You Own the Big Picture? by Scott East | Dec 1, 2018Progress doesn’t usually happen by consensus; it happens because of executive-level leadership. read more How to Recognize an Effective Marketing Partnership by Scott East | Nov 1, 2018Think outside the box to create more intelligent partnerships. read more Don’t Outsource Your Thinking by Scott East | Oct 1, 2018Be the “brain” that directs your department’s success. Unlike humans, cuttlefish have additional brain lobes that are outside read more Is Marketing Data More Important Than Creativity? by Scott East | Sep 1, 2018When it comes to data and creative ideas, which is the chicken and which is the egg? In old-style marketing, read more 3 Ways Data Empowers Marketing by Scott East | Aug 1, 2018Trying to market without constant data collection is like stumbling down the street with your eyes closed. read more Are You Focusing on the Wrong Marketing Data? by Scott East | Jul 1, 2018Data is a vast haystack—so if you’re looking for a needle, be sure you know exactly what it looks like. read more Why Cuttlefish Marketers Need Data by Scott East | May 27, 2018Data is a vast haystack—so if you’re looking for a needle, be sure you know exactly what it looks like. read more 5 Ways to Improve Marketing Team Communications by Scott East | May 1, 2018Is there a language barrier between your tech people and your creative people? Technology is the nervous system for today’s marketing. read more Solving the IT Puzzle by Scott East | Apr 1, 2018When it comes to IT, only the marketing director has the key that solves the puzzle. Marketing IT is an immensely intricate puzzle read more Does Your Marketing Department Need to Jump Ship? by Scott East | Mar 1, 2018Even if your campaign, technology, or overall approach has given you a good ride, it may be time to try something new. read more Why Marketing Can’t Exist Without IT by Scott East | Feb 1, 2018IT is as essential to your marketing department as a nervous system is to a cuttlefish. The cuttlefish is a neurological wonder. read more 6 Personal Qualities You Need to Be a “Cuttlefish Marketer” by Scott East | Jan 1, 2018Do you have what it takes to think like the CEO of a hyper-growth business? If you’re a marketing director, running your department read more How to Prevent a “Kodak Moment” Marketing Failure by Scott East | Dec 1, 2017Always keep an eye outside the marketing department in order to protect your company’s long-term growth. read more 5 Strategies That Will Make You an Agile Marketer by Scott East | Nov 1, 2017These days, agility’s not just for show dogs—it’s also an essential skill for every marketing executive. Folks in the business world seem read more What No One Tells You About Chameleon Marketing by Scott East | Oct 1, 2017Is your market department’s response rate slower than it should be? “Chameleon marketing” is a term that’s become popular in today’s business world. read more Search for: Recent PostsNo posts found. Categories Speaking Thoughts Uncategorized Get in touch I value your questions, comments and concerns.