THOUGHTS
3 Takeaways from the Data-Driven Discovery Process
Becoming an effective data-driven organization is a discovery process. At MSIGHTS, we often see people take a quick-fix mentality.
How to Customize Data Reporting and Analysis
If your goal is to become a more effective data-driven marketing organization, then you will need to operationalize data management.
How to Ensure Ongoing Quality Data
Without a comprehensive maintenance plan, your data moving forward will not have the value and reliability needed for future analysis.
The Key to Generating Great Data
So how exactly do you generate great data? By intentionally establishing data governance and quality.
The Critical Support Every Data-Driven Marketer Needs
Even some veteran data-driven marketing organizations stop short of fully operationalizing their data management.
How to Plan Your Data Implementation Strategy
If you want to be an effective data-driven marketing organization, you must operationalize your data management.
3 Truths Effective Data-Driven Marketers Know
Many organizations may think they are data-driven because they collect and report the data they have.
The Mistake Nearly Every Data-Driven Marketer Makes
Becoming an even more effective data-driven marketing organization can be a complex transformation.
Can You Communicate Like a Cuttlefish?
As marketing executives, we need to take responsibility for clear, effective communication with our agency partners
Do You Own the Big Picture?
Progress doesn’t usually happen by consensus; it happens because of executive-level leadership.
How to Recognize an Effective Marketing Partnership
Think outside the box to create more intelligent partnerships.
Don’t Outsource Your Thinking
Be the “brain” that directs your department’s success. Unlike humans, cuttlefish have additional brain lobes that are outside
Is Marketing Data More Important Than Creativity?
When it comes to data and creative ideas, which is the chicken and which is the egg? In old-style marketing,
3 Ways Data Empowers Marketing
Trying to market without constant data collection is like stumbling down the street with your eyes closed.
Are You Focusing on the Wrong Marketing Data?
Data is a vast haystack—so if you’re looking for a needle, be sure you know exactly what it looks like.
Why Cuttlefish Marketers Need Data
Data is a vast haystack—so if you’re looking for a needle, be sure you know exactly what it looks like.
5 Ways to Improve Marketing Team Communications
Is there a language barrier between your tech people and your creative people? Technology is the nervous system for today’s marketing.
Solving the IT Puzzle
When it comes to IT, only the marketing director has the key that solves the puzzle. Marketing IT is an immensely intricate puzzle
Does Your Marketing Department Need to Jump Ship?
Even if your campaign, technology, or overall approach has given you a good ride, it may be time to try something new.
Why Marketing Can’t Exist Without IT
IT is as essential to your marketing department as a nervous system is to a cuttlefish. The cuttlefish is a neurological wonder.
6 Personal Qualities You Need to Be a “Cuttlefish Marketer”
Do you have what it takes to think like the CEO of a hyper-growth business? If you’re a marketing director, running your department
How to Prevent a “Kodak Moment” Marketing Failure
Always keep an eye outside the marketing department in order to protect your company’s long-term growth.
5 Strategies That Will Make You an Agile Marketer
These days, agility’s not just for show dogs—it’s also an essential skill for every marketing executive. Folks in the business world seem
What No One Tells You About Chameleon Marketing
Is your market department’s response rate slower than it should be? “Chameleon marketing” is a term that’s become popular in today’s business world.
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