3 Takeaways from the Data-Driven Discovery Process
Becoming an effective data-driven organization is a discovery process. At MSIGHTS, we often see people take a quick-fix mentality.
How to Customize Data Reporting and Analysis
If your goal is to become a more effective data-driven marketing organization, then you will need to operationalize data management.
How to Ensure Ongoing Quality Data
Without a comprehensive maintenance plan, your data moving forward will not have the value and reliability needed for future analysis.
Early Years
Born and raised in Texas, I had an itch to go into politics after spending a week at Boys State—a summer leadership and citizenship program for high schoolers. My college years were a deep dive into politics at Syracuse University’s Maxwell School of Citizenship and Public Affairs. Summers spent interning on Capitol Hill gave me Potomac Fever, so much so that I worked on a presidential campaign. My path took a few unexpected turns and after I graduated with a bachelor’s in political science, I left the world of politics and accepted a position in a small advertising agency.
The Five Essential Traits Of A Modern Marketer
In the old-school advertising world of offline-only campaigns, the Marlboro Man reigned supreme. He successfully rebranded Marlboro as an ultimate masculine trademark and positioned them as the best-selling cigarettes in the world. However, in the modern marketing world, such marketing efforts fall flat, unable to maintain relevance. Another masculine brand, Old Spice, capitalized on crowdsourced, digitally-driven content after its premiere of the Old Spice Guy at the Super Bowl.
Old Spice proved that the marketing techniques required in today’s world are vastly different from those needed in the past. Drawing from over forty years of combined experience, Scott East and Ivan Aguilar share how marketing executives must learn new skills to shift from reactive marketing to proactive marketing. By adopting the qualities of one of the smartest predators in the ocean―the cuttlefish―marketers can go on the offensive and thrive.
The Five Essential Traits Of A Modern Marketer
In the old-school advertising world of offline-only campaigns, the Marlboro Man reigned supreme. He successfully rebranded Marlboro as an ultimate masculine trademark and positioned them as the best-selling cigarettes in the world. However, in the modern marketing world, such marketing efforts fall flat, unable to maintain relevance. Another masculine brand, Old Spice, capitalized on crowdsourced, digitally-driven content after its premiere of the Old Spice Guy at the Super Bowl.
Old Spice proved that the marketing techniques required in today’s world are vastly different from those needed in the past. Drawing from over forty years of combined experience, Scott East and Ivan Aguilar share how marketing executives must learn new skills to shift from reactive marketing to proactive marketing. By adopting the qualities of one of the smartest predators in the ocean―the cuttlefish―marketers can go on the offensive and thrive.
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