Though my marketing career started inside a small agency, I went on to work at two global agencies and a global digital media company. But, thanks to my dad’s example, I always had the desire to be an entrepreneur. I returned to school and received an MBA from Georgetown University where I graduated with honors. In 2004, I co-founded MSIGHTS to help marketers through better data, presorting and analytics…and I wrote a book about it.
Over the years, I’ve worked with brands, including Sprint, FedEx, Verizon, AOL, Samsung and SAP. I’ve learned a lot of lessons and met incredible people along the way. I wouldn’t be where I am today without some of those people being advocates for me. And that’s what I want to be for others. That’s why I provide tips, insights and encouragement to help marketers make great decisions.