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Why it’s important to control data in today’s marketing

by Scott East | Sep 10, 2019 | Press, Uncategorized

Read my full article published on all the publications listed below.   Press Publications   martechseries.com franchising.com businesspress.vegas heraldextra.com salestechstar.com alisterpaine.com citizentribune.com...

MSIGHTS wins MarTech Breakthrough Award

by Scott East | Aug 19, 2019 | Press

I am very proud that MSIGHTS won the MarTech Breakthrough Award from Tech Breakthrough for “Best Marketing Campaign Management Solution.”

3 Takeaways from the Data-Driven Discovery Process

3 Takeaways from the Data-Driven Discovery Process

by Scott East | Aug 9, 2019 | Thoughts

Becoming an effective data-driven organization is a discovery process. At MSIGHTS, we often see people take a quick-fix mentality.

How to Customize Data Reporting and Analysis

How to Customize Data Reporting and Analysis

by Scott East | Aug 9, 2019 | Thoughts

If your goal is to become a more effective data-driven marketing organization, then you will need to operationalize data management.

How to Ensure Ongoing Quality Data

How to Ensure Ongoing Quality Data

by Scott East | Aug 9, 2019 | Thoughts

Without a comprehensive maintenance plan, your data moving forward will not have the value and reliability needed for future analysis.

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